Facebook whistleblower voices concerns; YouTube announces extension of video action campaign

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In this weekly segment, ExchangeWire summarizes major industry updates in media, marketing, and commerce from around the world. In this edition: Frances Haugen, Facebook whistleblower, discusses security concerns in a 60-minute interview; YouTube Announces Expanding Video Action Campaigns to CTV; Frances Haugen makes statement to US Senate proving Facebook’s ignorance of welfare; and Twitch confirm they are victims of a 125 GB data breach.

Facebook whistleblower worries about user safety


Sunday (October 3), former Facebook employee,
Frances Haugen, expressed her concerns on the safety of Instagram users in a 60-minute interview on CBS. Speaking of the tech giant’s progress against hate, violence and disinformation, the whistleblower declared them false: “Facebook, time and time again, has chosen to optimize for its own interests.” Ignoring mental health research and prioritizing algorithms to make users more “angry” is one of the ways the social media entity has turned away from wellness progressions, Haugen points out.

Facebook has already received recent criticism of their children’s online safety measures, which subsequently led to the shutdown of Instagram Kids. When deciding between the safety of their young users and the advantage of their own business, Facebook would have chosen the latter. It also emerged that the company has relaxed its disinformation prevention measures during election season. A few months later (January 6), the riots on the US Capitol took place.

However, Haugen is not hoping for a backlash, saying: “If people hate Facebook more because of what I did, then I failed… we have to admit the reality. The first step is documentation.

According to some information, Haugen is due to testify on Tuesday 5 October because of his firm conviction that “the version of Facebook that exists today is tearing our societies apart and causing ethnic violence in the world”.

YouTube announces extension of its video action campaign


YoutubeYouTube announced that they are
extend video action campaigns to connected television (CTV) in order to generate more online sales. Viewers will be able to click a URL at the bottom of the screen to enable further purchases on a desktop or mobile device, without interrupting their viewing session. YouTube Director of Product Management Romana Pawar comments, “For the first time successful advertisers can take advantage of YouTube on CTV to drive and measure conversions.” Pawar adds that the combination of inventory from YouTube and Google video partners allows businesses to find new customers in an effort to drive online sales. Advertisers can also take advantage of the beta of Conversion Lift on TV screens, which was introduced by Google Ads in October 2020 to improve actionable results in real time.

A study by YouTube Internal Data points out that more than 120 million people streamed YouTube to their televisions in the United States in December 2020. Therefore, it is evident that “the trade show is becoming an essential place for brands to generate revenue. incremental conversions with new audiences “. By making YouTube ads more accessible on CTV, advertisers can grow their business and increase online sales. “Video action campaigns on TV screens are now available worldwide through Google Ads”; these changes were first announced in May.

Frances Haugen Brings Facebook Concerns to US Senate

facebook instagramThe broadcast of Frances Haugen’s concerns on Facebook in a 60-minute interview was followed by whistleblower testimony during a hearing on Tuesday, October 5. Haugen appeared before the US Senate to make suggestions on the safety of young users on Instagram, as well as to ensure that Facebook improves its transparency within the industry. She begins, “I think Facebook’s products are hurting kids… the company executives know how to make Facebook and Instagram safer, but won’t make the necessary changes because they put their astronomical profits ahead of people.

Facebook reportedly ignored mental health research and favored unhealthy algorithms to trigger user engagement, leading Haugen to view the social media entity as “morally bankrupt.” Haugen reports that Facebook’s “struggles to hire” are an instigator of their ignorance of sanity and misinformation.

It is suggested that this welfare crisis will be continued, with Senator Ed Markey likening Facebook to “big tobacco, luring young children with that first cigarette.” He adds: “Congress will take action. We will no longer allow your business to harm our children, our families and our democracy. “

Facebook has been in hot water recently, with Russia seeks fine the platform on the removal of prohibited content. According to reports, Facebook has only partially complied with the requirements, so Moscow will seek to move forward with the sanction. They hope the fine will be 5-10% of the tech giant’s annual revenue.

In other news, Facebook filed a motion to dismiss the Federal Trade Commission complaint that they should be forced to sell Instagram and Whatsapp. The FTC argues that Facebook has become a monopoly on the social media industry in the United States, accusing them of an “illegal buy or bury program designed to crush the competition.”

Since the news, Facebook shares have fallen more than 2% in the past five days and are down about 15.5% from recent highs.

Twitch confirms 125 GB data breach

data breachU.S. live streaming service Twitch announced on Wednesday October 6 that they were victims of a data breach, with over 100 GB of data shared online. The hacker remains anonymous but claims to have disclosed information relating to the company’s source code, the salaries of content creators and unreleased games. According to reports, a 125 GB torrent link (meta information file) was posted on 4chan by the anonymous hacker who claimed the breach was intended to “foster more disruption and competition in the streaming space. online video ”.

In a statement released early Friday (October 7) morning, the platform owned by Amazon blamed “an error” in a change in server configuration. Twitch was quick to reassure users that there was “no indication that login credentials were exposed”, however, investigations are still ongoing.

Joe Tidy, a BBC cyber journalist, described the leak as one of the “biggest” data breaches he had seen. He adds, “Twitch fiercely keeps operational details like the pricing of its streamers, so it seems extremely embarrassing for the company.”

This data breach accompanies the recent news that Facebook suffered a six-hour social media outage on Monday, October 4, also accusing a “bug” in their configuration system. Facebook wrote in a blog post that this “failure” is a learning curve, a process that is already underway. This issue will add to the list of events that the social media entity has encountered in recent weeks.

Also in the news:

Last-Click to Data-Driven: Industry Response

Shane Shevlin from IPONWEB on MediaGrid Curation

R3’s Penelope Siraj on ‘Big Resignation’, Consent Management and Branded Entertainment

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